别再只谈漏洞了！酷澎用“信任设计”把用户不安心直接干掉（含Passkey落地思路）

At a Taiwan cybersecurity conference, PChome (Coolblue?)’s security leader Stanley Chou shared a shift that hits hard: security can’t just be an internal goal. The bigger job is to make users *willing to trust* the system—not just convince ourselves it looks secure. DevSecOps pushes security earlier in the build cycle, but Stanley argues that saying “we’re secure” doesn’t erase user uncertainty. When someone asks “Is this safe?”, users often don’t want tech details—they want clarity: Will my account get stolen? Will my input be abused? In B2C high-risk moments (sign-up passwords, personal info, credit cards, and especially checkout), uncertainty creates hesitation, delays, or outright abandonment. His solution: Trust Design. Build a closed-loop that turns vague fear into measurable Trust Commitments—then prove they hold over time. The 3-step playbook: define critical scenarios, uncover trust failure modes (not just vulnerabilities), then set and validate commitments using boundary, assurance, and resilience. Example: Passkeys (FIDO2) reduce “password interception/credential stuffing” uncertainty—backed by adoption + actual usage metrics. Because trust isn’t claimed. It’s designed, evidenced, and continuously calibrated. #DevSecOps #TrustDesign #Cybersecurity #UXSecurity #Passkeys #FIDO2

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